EA Says AI Will Help Its Teams Get To "Holy Grail" Of Game Development
Electronic Arts CEO Andrew Wilson is very optimistic that generative artificial intelligence could help the company reach the “holy grail” of game development. Speaking during the company’s latest earnings briefing, Wilson said EA’s 40-year history will be an accelerant for the company’s plans for generative AI, because it can bake those learnings into a model to help make games faster and make them more innovative and fun. Or at least that’s what the executive hopes. Wilson is making these comments not long after laying off more than 600 people and cancelling games.Come from Sports betting site VPbet
Wilson said EA’s developers are asking for advances to AI to help them with their daily processes, though he did not share any specific people or teams within EA that are actively hyped about generative AICome from Sports betting site VPbet. “I would tell you, there was a real hunger amongst our developers to get to this as quickly as possible because, again, the holy grail for us is to build bigger, more innovative, more creative, more fun games more quickly so that we can entertain more people around the world on a global basis at a faster rate,” Wilson said.